At Opticall, our values aren’t just words on a page—they guide our decisions and interactions. They’re the foundation that holds us steady as we work to transform lives through exceptional eye care.
We do what we say we’ll do.
Honesty and transparency are at the heart of everything we do. We communicate openly, even when it’s difficult. We take responsibility for our actions, admit our mistakes, and always act ethically—with our residents, care home partners, families, and each other.
When we make a commitment, we keep it. When we can’t, we say so. It’s that simple.
Working together to achieve the best outcomes.
We believe that the best care happens when everyone works together. That means listening to residents, involving families in decisions, partnering with care homes, and supporting our colleagues. We value diverse perspectives and seek input from all stakeholders.
We’re not here for transactions—we’re here to build genuine partnerships based on trust and shared goals.
Consistently outstanding in everything we do.
Excellence isn’t about perfection—it’s about consistently doing our very best. We take pride in our work, pay attention to the details, and always ask: “How can we make this better?”
From clinical care to customer service, we hold ourselves to the highest standards. We go above and beyond because our residents deserve nothing less.
Leading the way, not following.
We embrace new ideas, technologies, and approaches. We question “we’ve always done it this way” and look for creative solutions to challenges. Our Digital Eye Care Portal, industry-leading delivery times, and comprehensive training programmes exist because we saw needs and innovated to meet them.
We’re not afraid to try new things—because standing still means falling behind.
“No decision about me, without me.”
At the heart of our service is a simple principle: we see the person, not just the patient. Every resident has their own story, preferences, and needs. We respect their dignity, autonomy, and choices.
We adapt our approach to meet individual needs, involve families in decisions, and ensure that every person receives care that’s tailored specifically to them. Because when it comes to someone’s wellbeing, one size never fits all.
These values shape how we treat residents in their care homes, how we communicate with families, how we support our care home partners, and how we work together as a team. They’re what make Opticall different—and they’re why we’re trusted by over 450 care homes to deliver exceptional eye care to their residents.
